an initiative of Imagindia

Come, Clean India is your national campaign that is aggressively promoting a network and hub of individuals and organizations to make, and keep, India clean.

The campaign was launched on January 30, 2011 at Rajghat in Delhi, in keeping with the Gandhian ethos of service to the nation.


Since then, the campaign has organized countless voluntary clean-ups with thousands of citizens across the North, South, East and West of India – including towns and cities like Itanagar, Jammu, Lucknow, Dehra Dun, Pantnagar, Bhopal, Warrangal, Chennai, Trivandarum, Kochi, Pune, Goa, and New Delhi.

The campaign also assists citizens and organizations across India in following areas:
  • Volunteer mobilization for awareness and clean-up drives
  • Fund-raising for cleanliness campaigns
  • Publishing of children books on theme of cleanliness and sanitation
  • Knowledge sharing in waste management and scientific solutions
  • Awareness and communications strategies
  • Policy advocacy and governmental and political outreach
  • Leadership training and capacity building of citizens and NGOs in this sector

Please connect if we can help you in any of the above

Ongoing work on the campaign has:
  • been strongly appreciated by the First Lady of India, Mrs. Gursharan Kaur
  • been awarded by the UN Volunteer program
  • been presented as case study at leading business schools in India and internationally
  • attracted international volunteers, from as far off as Brazil, Indonesia, Taiwan, Australia
  • caused corporates to declare a "Clean India Day" inside, and outside their premises
  • been supported by the Indian Diasporas (especially in the US) with physical support at clean-ups, to solutioneering, to partnerships with NGOs sponsored by Indian-Americans
  • been invited by the Ministry of Tourism to provide inputs on cleanliness of tourist locations
  • been invited by the "Save the Ganga" campaign, as convenor of its technology group
  • motivated members of parliament, senior army officials, IAS officials, IFS and Indian ambassadors, and school-children, young professionals and housewives among so many, to pick a broom and sweep

The campaign is an initiative of the Imagindia Foundation.

Imagindia Foundation is the not-for-profit social arm of the Imagindia Institute, a leading think tank of India.