an initiative of Imagindia

Imagindia launches sanitation, cleanliness drive

State Times, March 28, 2011

Jammu. Imagindia initiative Come, Clean India in collaboration with Jammu CFA and Distributors Association on Sunday launched sanitation and cleanliness drive from Government Medical College Hospital Main Gate.

On the occasion, Member Parliament, Madan Lal Sharma; Municipal Commissioner S.C Sawhney and Ex-Coprporator S.S Shingari were also present. The campaign, described as a Gandhian movement by its organisers, was launched at Rajghat in February and since then it has done three clean-ups with 80-120 volunteers at each activity in Delhi. Now, on 27th March, the movement is spreading to the widest corners of India – Jammu, Itanagar and Trivandrum. 

MP, Jammu, Shri Madan Lal Sharma (left)

The movement is eliciting viral support via social media, Facebook and is being supported across wide sections of society who gather every second Sunday and physically clean public spaces outside the main government hospital in each of these cities. Speaking on the occasion, Kulbhushan Mohetra General Secy. Jammu CFA and Distributors Association announced that the drive for cleanliness will be conducted by Jammu CFA and Distributors Association along with Imagindia every fortnight. Starting from hospitals it will be carried to Railway Station and subsequently at all tourist spots in the State. From the CFA and Distributors Association S. Avtar Saingh, S.K Sareen, Sanjay Sareen and Anil Suri were also present on the occasion. Youth, college students, corporate executives, senior IFS, IAS, armed forces, serving, and retired, professors, housewives – were among many volunteers who can be seen at any cleaning activity-silently working with brooms, buckets and shovels.

“We are creating a scientific and the boldest possible national momentum in the history of India to rid our country of the curse of filth that you and I have allowed to accumulate all across our cities, towns and villages ever since independence”, added Robinder Sachdev, President of Imagindia Institute.

In order to create awareness and push for policy reform among parliamentarians and state legislators, the citizen movement systematically invites the MP and MLA of each area to join their constituents in cleaning. 

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